How Marissa Mayer Failed to Turn the Company Around Variety. Marissa Mayer has sat behind the wheel at Yahoo for nearly four years. She has had the luxury of running one of the worlds most recognized internet brands, with a surging digital ad market, a cooperative board, a truckload of cash and 1 billion monthly visitors. And still she has failed to turn things around at the beleaguered company. Watch The Object Streaming. Befuddlement is the best way I could characterize Marissa Mayers hire, says Brian Wieser, senior analyst at Pivotal Research Group, of the onetime Google wunderkinds arrival at Yahoo in July 2. Sure, you had someone who understood consumer use of digital media but no core experience with Yahoos business, which was generating ad revenue from Madison Avenue. Mayer, who will be 4. May 3. 0, now faces the prospect of the firm she was hired to save being sold off, and the possibility of being booted from her job. Watch Red Dawn HDQ'>Watch Red Dawn HDQ. She has been largely protected from Wall Streets wrath by the surge in value from Yahoos Alibaba Group holdings although she had nothing to do with those gains. But as Yahoos finances have continued to deteriorate, it has become apparent that Mayer has wasted time and money with a lack of cohesive vision and a mercurial micromanagement style that paralyzed growth opportunities, according to former employees and industry execs. As one shareholder wonders What the f has Marissa Mayer been doing for the last three plus yearsWhen Yahoo hired Mayer, the company was in a position to become a real player in social media, and to blossom into a much bigger digital media property that could leverage increased revenue from its huge audience. Instead, Mayer spent 1 billion on blogging startup Tumblr, which three years later hasnt produced any meaningful revenue, while unilaterally abandoning an array of content initiatives. In turn, she has doubled down on search, which Yahoo is fueling with pricey paid traffic deals with two of its biggest rivals, 
Microsoft and Google. But prior to Mayer deciding it was critical to Yahoos future, web search hadnt been a strength since the companys earliest days. Lets not be hyperbolic The use case was literally accidental searches on the homepage, says a former Yahoo exec. ImageStore/images/movies/movies_wallpapers/waiting-for-you-movie-new-posters-4.jpg' alt='Watch Still Waiting... Dailymotion' title='Watch Still Waiting... Dailymotion' />What are you waiting for Havent you start downloading the Tubemate app on your device yet Get started now. Here, you will find the download file for every device. Now Yahoo investors waiting for Mayers turnaround miracle to materialize have thrown up their hands. Activistinvestor Starboard Value exasperated at the lack. Watch new and hot music videos from your favorite artists and bands on Dailymotion. Watch Gotham season 4 episode 1 s04e01 Online, Watch Gotham season 4 episode 1 Online For Free and Download the latest movies. For everybody, everywhere, everydevice. Heidi Baker is a rising star in the Prosperity Movement, and she is connected with Bethel Church in Redding, California. She has a global ministry that takes in. Download MP4 Videos RealPlayer Cloud offers a oneclick solution to downloading MP4 videos. Once youve installed a free version of the RealPlayer Cloud desktop. Action Park has earned a reputation as the most insane and possibly the most dangerous amusement park that ever existed. Bring Out the GIMP Girls in Merciless Peril November 2009 Archives. Discussion Forum for Extreme Bondage Fantasy Video. DVDs or Web. One month of eight years worth. The Secret World of Alex Mack Season 1 Episode 2 Hoop Wars Alex uses her powers to stick her basketball opponents feet to the asphalt. Thats a lot of Bacon. Did you watch the biopic with James Bond in it It was alright. Tab Hunter Make this useless process end, and so, begin again, Thu. Mayers interest in beefing up search, according to this source, is because she has a real chip on her shoulder about getting thrown out of search at Google. In 2. 01. 0, she was demoted by then CEO Eric Schmidt from her position as Google VP of search products and user experience to a job overseeing local content, maps, and location services. The Yahoo way is, Well throw 1. But you need a sniper rifle in this business. Rich Tullo, analyst. Now Yahoo investors waiting for Mayers turnaround miracle to materialize have thrown up their hands. Activistinvestor Starboard Value exasperated at the lack of progress on Mayers watch threatened to oust the CEO and the current board by nominating its own slate of directors. Last month, Yahoo averted a potentially ugly proxy fight with the fund by appointing Starboard chief Jeffrey Smith and three Starboard backed directors to the board. The shakeup increases the likelihood of a Yahoo sale, given Starboards position on the issue. For now, 
Mayers job at the company appears safe, but all bets are off if the new board finds a buyer. In the event shes fired within a year of an acquisition, Mayer stands to receive a severance package worth about 5. Mayer, through a rep, declined a request for an interview. At this point, the task of trying to revive Yahoo will almost certainly fall to an acquirer or a new management team. Earlier this year, the companys board bowed to pressure to put itself on the block, and Yahoo is reviewing bids from parties including Verizon and several private equity firms, while billionaire Warren Buffett says hes willing to back a play for the company by his friend Dan Gilbert, founder of Quicken Loans. Verizon, which snapped up AOL for 4. Yahoo and AOL. A Wall Street Journal report last week said Verizon and other bidders planned to offer between 2 billion and 3 billion for Yahoo far less than the 8 billion or more the company has been expecting. So Mayers legacy at Yahoo may be as the CEO who drove it into a fire sale. Youd think Verizon would be interested in it just for their traffic, and fire everybody in a classic strategic acquirer move to take cost synergies out, says Brett Harriss, media and entertainment analyst at Gabelli Co. No one can accuse Mayer of standing still. Under her leadership, Yahoo has bought some 5. Rescue Bots Season 3 Episode 12'>Rescue Bots Season 3 Episode 12. Eric Jackson of 
Spring. Owl Asset Management. Many of those deals are smaller acqui hires buys of companies for their staff, not the products they sell in the mobile space. Analysts criticize the approach as a scattershot strategy that has failed to move the needle. The Yahoo way is, Well throw 1. Rich Tullo, analyst with Albert Fried Co. But you need a sniper rifle in this business. Mayer has touted growth of Yahoos so called Mavens business, comprising mobile, video, native, and social ads. That segment represented 3. Over the past three and a half years, we took a company that, despite its rich history, faced legacy revenue declines, and we forged a Yahoo that is stronger and more modern, Mayer said on the companys first quarter earnings call in April. But so far, Mavens has not stopped the bleeding at Yahoo. The company is projecting 2. Mobile was something Yahoo had to go after, says Scott Kessler, equity analyst at S P Global Market Intelligence. The problem is, after all the M A, people asked, Are these actions really going to enhance the companys growth profile What became apparent was that they didnt. Both search and display ad revenue for Yahoo will drop by double digit percentages this year even as heavyweights like Google and Facebook continue to punch up sales 
in the growing sectors, according to research firm e. Marketer. Tumblr has been a particular disappointment for Yahoo. Its a hipster porn platform, essentially, says Tullo. Why isnt it Pinterest or Instagram Tumblr will contribute just 2. Yahoos bottom line on 8. Sun. Trust. Reflecting Mayers poor track record of deal making, in the fourth quarter of 2. Yahoo recorded goodwill impairment charges of 1. That included a 2. Tumblr. Yahoo said in an SEC filing that it is reasonably possible it could write down all of the remaining goodwill associated with Tumblr. One acquisition that does seem to have helped is Yahoos 6. Bright. Roll in November 2. Yet that contributed only incremental revenue for full year 2. Yahoos need to enhance its ad tech capabilities was already long overdue by then. On the media front, Mayer has simply been out of her depth, insiders say. She came to Yahoo boasting Silicon Valley chops she was Googles first female engineer but she has never had a real understanding of the media business, they say. She believes she can figure it out on her own, says a former top Yahoo exec. Her attitude is, I watch TV shows, so I know TV shows. Mayer hired Katie Couric in a deal reportedly worth up to 1. TV news personality, without a sense of where and how Courics brand would appeal to Yahoos user base, according to this source. At first, Mayer was gung ho on expanding Yahoos media business, particularly in video entertainment, approving a Netflix like slate of scripted original series with a seven year business plan to recoup the investment although the company had not yet acquired rights to the content over that time period. Last fall, Yahoo became the first internet outlet to live stream an NFL game exclusively online, attracting 1. Its unclear what the average audience was for the one off. Even earlier, in 2. Yahoo was among the bidders for Hulu before that companys media conglomerate owners decided not to move forward with the sales process. Yahoo also envisioned competing with Googles 
You. Tube, making a 2.